We want fantasy. We want explosions. We want teen sex comedies with a heavy emphasis on the teen, the sex and especially the comedy. We want to watch a giant robot blow up a building and we want to see it from 13 different angles. We want to watch John Cusack fall in love with the girl next door that he hasn't seen in 20 years over and over and over again until he gets it right. We want Owen Wilson and Vince Vaughn to break out in an unending string of jokes about their private parts and what they want to do with them. And we want all of that to come with a side of fries and a big old heaping helping of happy ending.
So what in the hell is wrong with that?
I want you to do me a favor. Next time you're wondering aloud why the box office is in a slump and why audiences are staying away from the cinema, ask yourself this: are the endings happy? Are the movies designed to entertain rather than preach? Are the audiences seeing the films walking out with smiles on their faces? These are not happy times. Heavy, thoughtful movies are great for happy times. These are heavy times. Give us something happy and don't begrudge us the need for a pick-me-up when we're laying down a ten spot at the box office. You don't tell a depressed person about Africa. You buy them a puppy. So what's really wrong with the cinematic version of that?
Source: www.cinema-pedia.com
No comments:
Post a Comment